Which Video Do I Need?
A decision guide that matches your goal, audience and budget to the right type of video.
Preview
What is inside
- Five-question quiz to find your video type
- Eleven video types compared on goal, length, effort and cost drivers
- How to choose between animation and live action
- A first-year video plan for a growing business
- Common mistakes when choosing a video
A taste of it
"We need a video" is not a brief. Different videos do different jobs: some explain, some prove, some attract and some train. The right question is: what do we want a specific person to do or believe after they watch? The answer points to the format. Circle one answer for each question.
Sections
- 1Start with the job, not the format
- 2Five-question quiz
- 3Eleven types compared
- 4Animation or live action?
- 5Where each type usually sits in the buyer journey
- 6A first-year video plan
- 7Common mistakes when choosing
- 8Next steps
How to use it
Answer the five questions on the quiz page and note which letters you choose most. Then read the matching section. Use the comparison table when you need to explain the choice to your team.
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