Video Brief Template

Preview

What is inside

• Project snapshot and goal-setting section
• Audience and single-message worksheet
• Length, style and format choices explained
• Budget, timeline and approvals tables
• A worked example you can copy

A taste of it

Most disappointing videos and most surprise invoices share one cause: the brief was a phone call. A written brief forces you to decide what the video is for before money is spent, gives every studio the same facts, and becomes the document you check the finished film against. A good brief is short. Two pages is enough. It answers five questions: why are we making this, who is it for, what should they think, feel or do afterwards, where will it be seen, and how much time and money do we have.

Sections

1. 1Why a brief matters
2. 2Part 1. Project snapshot
3. 3Part 2. Purpose and goal
4. 4Part 3. Audience and message
5. 5Part 4. Format, length and style
6. 6Part 5. Budget and timeline
7. 7Part 6. Approvals and feedback
8. 8A worked example
9. 9One-page email version