How to Hire a Video Production Company
A buyer's guide to shortlisting, questioning, comparing and contracting a video studio without regrets.
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What is inside
- Seven-step hiring process with timings
- What to look for in a portfolio and what to ignore
- Forty questions to ask a studio
- How to read a quote and compare like with like
- Red flags and contract clauses worth having
A taste of it
Almost every studio can show a good reel. What differs is how they listen, how they handle problems and whether the people who sold the job are the people who do it. The best hiring process finds out those things early and cheaply. Write down the goal, audience, length, style, languages, deadline and budget range. You do not need a perfect script. A studio that can only quote after seeing your complete script is not helping you; a studio that can quote a realistic range and a scope from a brief is.
Sections
- 1Hiring a studio is a decision about people
- 2Step 1. Be clear on what you need
- 3Step 2. Build a long list
- 4Step 3. Review portfolios properly
- 5Step 4. Questions to ask on the call
- 6Step 5. How to read a proposal
- 7Red flags
- 8Step 6. Reference checks
- 9Step 7. The contract
- 10Working well after you sign
How to use it
Work through the steps in order. Use the question list on calls and the red-flag list when you review proposals. Pair this with the Vendor Comparison Scorecard workbook to score your shortlist.
More free resources
For business owners
Vendor Comparison Scorecard
An Excel scorecard for choosing a studio: weighted criteria, a line-by-line quote comparison with automatic price score, a ranking and a reference-check sheet.
Preview →For business owners
Which Video Do I Need?
A decision guide with a five-question quiz, a matching table of eleven video types, typical length, effort and budget guidance, and a first-year video plan for small and mid-sized businesses.
Preview →For clients
Video Brief Template
A fill-in brief covering goal, audience, message, length, style, budget and approvals, plus a one-page version to email a studio.
Preview →
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