Video Distribution and SEO Checklist
What to do in the first hour, first week and first quarter after a video is finished.
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What is inside
- Launch day checklist for every channel
- On-page video SEO: titles, descriptions, transcripts, schema and sitemaps
- Repurposing plan to turn one video into ten assets
- Outreach and paid amplification basics
- 30-60-90 day review
A taste of it
Most videos receive their views in the first fortnight and then stop. That is because they were published and forgotten. A plan that spreads effort over three months, and that puts the video where search engines can find it, keeps it earning for years. Search engines cannot watch your video. They read the text and data around it. Give them a clear page to index.
Sections
- 1A finished video is half the job
- 21. Prepare (one week before)
- 32. Launch day
- 43. On-page SEO for video
- 54. Repurpose: one video, ten assets
- 65. Amplify: outreach and paid
- 76. Measure
- 87. The 30-60-90 day review
How to use it
Print this and tick it off as you go. Assign an owner and a date to each group in the planning table. The SEO section is for whoever manages your website.
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