Video Ad Specs Cheat Sheet
Sizes, ratios, lengths and file settings for the main video platforms, with export presets and safe-zone rules.
Preview
What is inside
- Aspect ratio and resolution table for YouTube, Instagram, Facebook, LinkedIn, X and TikTok
- Length and file-size limits
- Safe zones for captions and logos
- Recommended export settings (H.264, AAC, bitrate)
- A workflow to cut one master into every format
A taste of it
You do not need a different video for every platform. You need three shapes, and most platforms accept at least two of them. Platform interfaces cover the top, bottom and sides of a vertical video with profile names, captions, buttons and progress bars. Anything important in those regions can be hidden.
Sections
- 1The ratios you actually need
- 2Platform quick reference
- 3Safe zones: keep it readable
- 4Recommended export settings
- 5One master, many cuts
- 6File naming and delivery
- 7Pre-flight checklist for ad campaigns
How to use it
Use the tables as a starting point and always check the platform's own help page before a campaign goes live, because limits change. The workflow section shows how to produce every cut from one master edit.
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