Product Video Guidelines
How to script, shoot and structure product videos that answer a buyer's questions in under two minutes.
Preview
What is inside
- Five product video types and when to use each
- A 90-second structure with timings
- Shot list for physical products and demo scripts for software
- Lighting, sound and screen-recording basics
- Publishing checklist for marketplaces and your own site
A taste of it
A buyer arrives on a product page with questions: what is it, how big, how does it work, is it right for me, can I trust the seller. A good product video answers the top three of these before they scroll. It does not need to be cinematic. It needs to be clear, accurate and easy to watch with the sound off. Film every item in this list even if you only use half. Extra shots make editing faster and give you material for social cuts.
Sections
- 1What a product video is for
- 2Five types of product video
- 3The 90-second structure
- 4Physical products: shot list
- 5Software and app demos: script outline
- 6Lighting, sound and camera basics
- 7Captions, on-screen text and thumbnails
- 8Pre-publish checklist
How to use it
Pick the video type that matches where your buyer is in their decision. Follow the structure for that type and use the shot list or demo script as your checklist. Review the publishing checklist before you upload.
More free resources
Scripts
Explainer Video Script Template
A ready-to-use two-column script (voice-over and visuals), the six-beat structure we use, word counts per length, a worked 60-second example and an edit checklist.
Preview →Scripts
Corporate Video Scriptwriting Formats
Structures and sample lines for brand films, leadership messages, case studies, culture videos and investor updates, with a format chooser and an approval workflow.
Preview →Scripts
Testimonial Interview Questions
A question bank grouped by story stage, a 12-question short list, a briefing email for the interviewee, coaching tips for the interviewer and a consent form outline.
Preview →
Let's Talk
Got a Story
Worth Telling?
Book a free discovery call. We'll listen to your goals and come back with a custom proposal within 48 hours.