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Corporate Video Scriptwriting Formats

Five script formats for company films, with structures, sample openings and what to avoid in each.

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What is inside

  • How to choose between five corporate script formats
  • Outline, timings and sample lines for each format
  • Interview-led versus voice-over-led films
  • Approval workflow for legal, HR and leadership
  • Common reasons corporate scripts fail

A taste of it

Most corporate films start with the company: founded in, headquartered at, employing so many people. Viewers stop caring in ten seconds. The films that get watched start with a person, a problem or a moment, and let the company appear as the answer. This guide gives you five formats. Each has a fixed skeleton so that you are never staring at a blank page, and each says where the personality goes.

Sections

  1. 1Corporate scripts are about people, not the organisation
  2. 2Choose your format
  3. 3Format 1. Brand story film
  4. 4Format 2. Leadership message
  5. 5Format 3. Customer case study
  6. 6Format 4. Culture and careers film
  7. 7Format 5. Update or investor video
  8. 8Interview-led or voice-over-led?
  9. 9Approval workflow
  10. 10Why corporate scripts fail

How to use it

Use the chooser on page 2 to pick the format that matches your goal. Copy the outline for that format and fill each line with your own facts. Keep it to the timings shown and send the draft to a single approver first.

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